This brand was built from the ground up, starting with a modest presence on Magento that included 200 products (consisting of 1,000 SKU variations). However, we faced challenges with website speed and web vitals, prompting us to migrate to Shopify for a more optimized and seamless experience. Concurrently, we embarked on a comprehensive marketing strategy to promote our brand.
Beginning with a monthly budget of $5,000, we strategically scaled our marketing efforts over the course of a year and a half, reaching an impressive $50,000 budget while maintaining a remarkable Return on Ad Spend (Roas) of around 2.3. To achieve this, we employed a range of tools and platforms, including Meta, Google Ads, Influencer Marketing, and CRM solutions. These allowed us to cover various aspects of audience targeting, behavior analysis, acquisition, and customer retention.
Through meticulous execution and leveraging a well-rounded marketing approach, we successfully propelled our brand’s growth and enhanced its performance. We remain committed to delivering exceptional experiences for our customers while consistently achieving our business goals.
